ABOUT
INAUGURAL EDITION IN 2026
The Largest Independent Perfumers’ Fragrance Festival in Asia
Accord Seoul is more than a fragrance fair. It is a movement to build the future fragrance ecosystem of Asia. We believe fragrance is no longer just a product. It is culture, identity, memory, space, design, and storytelling.
Seoul has become one of the world’s most influential creative cities — where fashion, beauty, branding, music, and visual culture constantly create new global trends. Now, fragrance joins this movement.
Accord Seoulexists to connect:
Independent perfumers, Fragrance houses, Manufacturers, Designers, Brands, Creators, Communities across Asia
We aim to create a platform where Asian fragrance culture can grow together and speak globally.
We support independent creativity.
We believe small brands, individual perfumers, and emerging creators will shape the next generation of fragrance culture.
Through collaboration, education, networking, and cultural exchange, Accord Seoul seeks to become the creative hub of Asian perfumery.
This is not simply an exhibition.
This is the beginning of a new fragrance culture.
From Seoul to Asia.
From Asia to the world.
